Nestled in the heart of the most majestic Alps, the Aosta Valley offers not only breathtaking mountain landscapes but also a unique shopping experience that blends tradition, quality and authenticity. Strolling through the streets of Aosta or Courmayeur means discovering local delicacies and the art of traditional Aosta Valley craftsmanship, which reflects the rich history and culture of the region.

Shopping in Aosta

Aosta, the region's capital, is a city full of history and culture, with a lively old town perfect for shopping. Between fashion boutiques and specialty shops, it's easy to find authentic souvenirs. Along the pedestrian streets, you can buy the famous PDO products of the Aosta Valley tradition, such as Fontina cheese, Lard d’Arnad, and Jambon de Bosses ideal to take home or give as gifts.
On Tuesdays, the weekly market takes place outdoors in Piazza Cavalieri di Vittorio Veneto, Via Silvano Lucat and Via Giuseppe Mazzini, with around 170 stalls offering clothing, footwear, household linen, home goods and food products. A market with around 50 stalls is also held on Saturday mornings. Inside, a section of the covered market hosts Coldiretti Valle d’Aosta producers showcasing local specialties: meat, cheeses, vegetables, wines, honey and other regional delicacies. .
From late November to early January, the "Marché Vert Noël" Christmas market transforms the city center into a charming alpine village. Visitors can wander among the stalls every day in search of original gift ideas: local specialties, wines, crafts, vintage items and Christmas decorations.

Courmayeur: Alpine Elegance

Courmayeur, at the foot of Mont Blanc, is the ideal destination for high-end shopping. In addition to typical mountain shops, you'll find elegant boutiques, jewelers and fashion stores offering prestigious brands. Via Roma is the heart of luxury shopping, featuring everything from high-quality sportswear to trendy fashion. There are also many opportunities to purchase handmade wool and felt garments perfect for the winter season. Courmayeur is also a great place to discover local products, such as fine wines and traditional liqueurs like Genepì, known for its distinctive alpine flavour.

Saint-Vincent: Business and Leisure

The central street of Saint-Vincent, lined with boutiques, elegant shops and charming artisan stores, invites you to stroll and be inspired by fashion, craftsmanship and local specialties. Whether you're travelling for pleasure or business, your experience is enhanced by the Casino de la Vallée, the thermal baths, the well-equipped conference centre, and performances at the cinema and auditorium.

Authenticity and Special Encounters

Cogne and the valleys of Gran Paradiso, La Thuile, Gressoney, Cervinia and Champoluc are not destinations for frantic shopping, but rather places where you can slowly explore small boutiques offering quality sportswear and artisan workshops, taste local specialties, and browse open-air markets while meeting artisans and producers who passionately share their craft.

Wines of the Aosta Valley

No shopping experience in the Aosta Valley is complete without a visit to local wine shops or wineries.
Wines from the region are a hidden treasure produced in small quantities but of excellent quality. Some of the most renowned are Fumin, Torrette, Chambave Muscat, and Blanc de Morgex et de La Salle, a white wine grown in some of the highest vineyards in Europe.
Buying a bottle of Aosta Valley wine means bringing home a piece of alpine wine culture, known for its bold flavors and unique aromas. Many wineries offer wine-related activities: tastings, guided cellar tours, vineyard walks and convivial events.

Aosta Valley Craftsmanship

Traditional Aosta Valley craftsmanship deserves special mention. Each handmade item is the result of ancient techniques passed down through generations, representing the authenticity and tradition of the region. Unique pieces made of wood, soapstone and wrought iron can be found. The "grolla" and the "friendship cup," both carved in wood, are symbols of local conviviality and make perfect souvenirs.
To fully immerse yourself in the tradition, don't miss the local craft fairs. In Aosta, the Fiera di Sant’Orso has been held for over 1000 years on January 30th and 31st in the town center.
At the L’Artisanà shops, you’ll find handcrafted wood, soapstone, ironwork, textiles and ceramics — all marked for guaranteed origin and authenticity.

Marché au Fort

The Marché au Fort in Bard is one of the most anticipated food and wine events in the Aosta Valley. Held every October in the charming medieval village of Bard, beneath the imposing Fort, the event celebrates the region’s gastronomic excellence. It's a unique opportunity to meet local producers, discover traditional flavors, and taste or buy cheeses, cured meats, wines and many other local delicacies in a warm and authentic atmosphere.

In conclusion, shopping in the Aosta Valley means immersing yourself in centuries-old traditions, discovering authentic flavors, alpine elegance and quality craftsmanship. A true sensory experience that goes far beyond a simple purchase.